Old School - is the earliest hip-hop genre. Old school differs from other hip-hop directions in its relatively simplified recitative - most lines take approximately the same time, and speech rhythms rarely change direction along the bits of the composition. Modulation (lowering of the voice) usually exactly hits the beat, and when this does not happen, the sound returns to the original palette for quick consonance (matching). The minus was based on compositions borrowed from funk or disco, although some tracks were diluted with synthesizer accompaniment. The main emphasis was not on the lyrics, but simply on the "good old days"; the only exception to this rule were Grandmaster Flash and his team The Furious Five, whose tracks were highly socially oriented.
The beginning of the era of the Old School era should be marked by the names Dj Kool Herc and Coke La Rock, which, unconditionally, are the creators of the DJing and emcing directions (at that time the term rapper was used instead of the term MC). Originally a DJ, Clive Campbell (Kool Herc) began to develop this direction back in 1973. Soon, the first rapper Coke La Rock joined in playing his music, so in the initial stage of hip-hop the DJ played a major role, and rhymes were of secondary importance.
This alignment lasted until the appearance of the first recorded track in the hip hop genre of The Sugarhill Gang-Rappers Delight, which became multi-platinum and was a huge success during the release of this single in 1979. Around this time, attention to rap has been increasing, and DJs are gradually beginning to fade into the background.
During this time, the most significant figures in the field of hip-hop are: Grandmaster Flash and the Furious Five, The Sugarhill Gang, Kurtis Blow, Afrika Bambaataa, as well as Busy Bee, Kool Moe Dee, ColdCrush Brothers, Treacherous Three and others, play an important role no less significant persons.
A huge leap in the popularity of hip-hop is the release of the song Grandmaster Flash and the Furious Five-The Message, which to this day is considered by many critics and magazines to be the best hip-hop song. The Message reveals a difficult life, it resonates with its courage and open message to society, protesting against unemployment, poverty and low morale of most residents of poor neighborhoods. Subsequently (and to this day), old-school performers continued to record albums and singles, conduct concerts and performances, which were very successful.